About Us
We are on a mission to help young drivers

I set up MyFirst for one reason…
- James Noble CEO and Founder

Our Management Team

James Noble
CEO & Founder

Carl Jones
Chief Operating Officer

Katie Baker
Chief Marketing Officer

Operations Director

Head of Underwriting

James Noble
CEO & Founder

Carl Jones
Chief Operating Officer

Katie Baker
Chief Marketing Officer

Operations Director

Head of Underwriting

Underwriting Manager

Sales Manager

Compliance Manager

Customer Service Manager
Our News
Sunday Times 100
In a recent feature by The Times, MyFirst was recognised for its remarkable growth, ranking 18th among Britain’s fastest-growing private companies, with an impressive annual sales growth of 159.48% over three years.
Founded in 2016 by James Noble, MyFirst is an insurance provider dedicated to assisting young drivers in finding suitable insurance. The company emphasises educating young drivers to make informed decisions beyond just seeking the cheapest options. Utilising telematics software, MyFirst monitors driving behaviours, offering immediate feedback and rewards to promote safer driving habits.
thetimes.com
From its humble beginnings, MyFirst has achieved significant milestones, with sales reaching £17.7 million last year and projections to hit £40 million this year. The company remains committed to expanding its services to further support young individuals in navigating financial products.
